marketing research conducted Potential market: who is your target audience? How do you know?Potential sales: how will you position the product or service?Product: Full pumice stone bathmat

Answered: marketing research conducted Potential…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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marketing research conducted
Potential market: who is your target audience? How do you know?
Potential sales: how will you position the product or service?

Product: Full pumice stone bathmat

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Step 1: Brief understanding

In the realm of bath and personal care products, innovation often leads to consumer excitement and market success. One such innovation is the full pumice stone bathmat, a product that combines practicality and luxury in the bathroom. As entrepreneurs and businesses look to introduce this unique item into the market, a critical foundation for success lies in effective marketing research.

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