Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Brief introduction to explain what a marketing plan is .
Expert Solution
Introduction
Marketing is the activity the firm takes up, to build customers. In here the firm tries to create value for the customers and in return capture some value too in terms of monetary gains.
Marketing includes branding, advertising, pricing, positioning and many other activities. These activities requires resources and investment of money, time and effort. Thus a proper plan and strategy is created to achieve the goal in an optimum amount of investment.
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