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Using the attached Marketing Strategy Template, for  your preliminary Marketing/Business Plan (60–80% completed) for your product or service   Our company will be providing the service of real Estate videography and the name of the company is Benjy Studios Executive Summary Business Overview o   Company Name, Leadership Team, Mission Statement o   SWOT Analysis

Using the attached Marketing Strategy Template, for  your preliminary Marketing/Business Plan (60–80% completed) for your product or service   Our company will be providing the service of real Estate videography and the name of the company is Benjy Studios Executive Summary Business Overview o   Company Name, Leadership Team, Mission Statement o   SWOT Analysis

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Table of Contents

Using the attached Marketing Strategy Template, for  your preliminary Marketing/Business Plan (60–80% completed) for your product or service

  Our company will be providing the service of real Estate videography and the name of the company is Benjy Studios

  1. Executive Summary
  2. Business Overview

o   Company Name, Leadership Team, Mission Statement

o   SWOT Analysis

  1. Business Initiatives

o   Overarching initiatives: problem you are solving, marketing initiatives, goals, metrics production and distribution resources

  1. Target Market(s)

o   Industry Name, Market Segments, Buyer Profile(s), Competitive Landscape Analysis

 

  1. Market Strategy
  • Product, Price, Promotion, Place, People, Process, Physical Location
  1. Marketing Channels
  • How and where will you market your product, i.e. website, social media, radio, etc.
  1. Financial Forecast and Budgets
  • Variable Costs, Fixed Costs, 3 YR Sales Forecast, 3 YR Financial Performance
  1. Action Plan
  • The next three steps you will take to put your strategic marketing plan into action
  •  
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  1. Marketing Channels
  • How and where will you market your product, i.e. website, social media, radio, etc.
  1.  Financial Forecast and Budgets
  • Variable Costs, Fixed Costs, 3 YR Sales Forecast, 3 YR Financial Performance
  1. Action Plan
  • The next three steps you will take to put your strategic marketing plan into action
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