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Marketing Project Outline Develop a product or choose any existing product and apply below concepts. You are supposed to work on following Contents. 1- Need of the product 2- Situation Analysis: o SWOT O PEST 3- Market Analysis: o Segmentation o Targeting o Differentiation o Positioning 4- Four P's o Product o Price o Place o Promotion 5- Business Analysis o Promotional budget o Projected income statement for 03 years

Marketing Project Outline Develop a product or choose any existing product and apply below concepts. You are supposed to work on following Contents. 1- Need of the product 2- Situation Analysis: o SWOT O PEST 3- Market Analysis: o Segmentation o Targeting o Differentiation o Positioning 4- Four P's o Product o Price o Place o Promotion 5- Business Analysis o Promotional budget o Projected income statement for 03 years

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Marketing Project Outline Develop a product or choose any existing product and apply below concepts. You are supposed to work on following Contents. 1- Need of the product 2- Situation Analysis: o SWOT O PEST 3- Market Analysis: o Segmentation o Targeting o Differentiation o Positioning 4- Four P's o Product o Price o Place o Promotion 5- Business Analysis o Promotional budget o Projected income statement for 03 years
Transcribed Image Text:Marketing Project Outline Develop a product or choose any existing product and apply below concepts. You are supposed to work on following Contents. 1- Need of the product 2- Situation Analysis: o SWOT O PEST 3- Market Analysis: o Segmentation o Targeting o Differentiation o Positioning 4- Four P's o Product o Price o Place o Promotion 5- Business Analysis o Promotional budget o Projected income statement for 03 years
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