Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
please explain them

Transcribed Image Text:1)The relationship between sales, customer service, product development and
marketing in Dubai Airport
2) What the marketing department is actually doing, focusing on research and
the 4P of Dubai Airport
3)The role of marketing in building a brand of Dubai Airport
Please elaborate with points and explanation!
Expert Solution

Step 1
The relationship between sales. customer service, product development, and marketing are directly proportional to each other. All the factors above are directly associated with increased sales ultimately profit as a whole for the business.
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