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5 What is the main result of each of the three phases of the strategic marketing process? (a) planning, (b) implementation, and (c) evaluation. Tulro 5 and 6 in Figure 2-10 are done

5 What is the main result of each of the three phases of the strategic marketing process? (a) planning, (b) implementation, and (c) evaluation. Tulro 5 and 6 in Figure 2-10 are done

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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marketing dashboard p. marketing metric p. 35 marketing plan p. 34 marketing strategy p. 46 marketing tactics p. 46 mission p. 32 nhart for your organi ing in 35 words of financial goals, (c) writ statement in 25 or (b) non less, and (d) a SWOT table. 2 Using 2 and A as focus poin profit p. situation ana strategic marketi. strategy p. 30 SWOT analysis p. 42 objectives (goals) p. 33 OWLEDGE 5 What is the main result of each of the three phases of the strategic marketing process? (a) planning, (b) implementation, and (c) evaluation. 6 Parts of Tasks 5 and 6 in Figure 2–10 are done both concurrently and sequentially. (a) How can this be? (b) How does it help the students meet the term paper deadline? (c) What is the main advan- tage of scheduling tasks concurrently rather than sequentially? 7 The goal-setting step in the planning phase of the strategic marketing process sets quantified objec- tives for use in the evaluation phase. What does a manager do if measured results fail to meet objec- tives? Exceed objectives? e, explain how a rategic direction. your own career. (a) your college e restaurant? dvantages of Ben ales revenues by strategy or (b) a ss, one opportu- & Jerry's SWOT uggest an action night take to ad- IG PLAN Effective Market- word executive 2 Using Chapter 2 and Appendix A as guides, jon as marketing plan own in the plan. raft of your own word executive Statement in 25 words or less, (b) listing u W imancial goals and three financial goals,ords " bart for
Transcribed Image Text:marketing dashboard p. marketing metric p. 35 marketing plan p. 34 marketing strategy p. 46 marketing tactics p. 46 mission p. 32 nhart for your organi ing in 35 words of financial goals, (c) writ statement in 25 or (b) non less, and (d) a SWOT table. 2 Using 2 and A as focus poin profit p. situation ana strategic marketi. strategy p. 30 SWOT analysis p. 42 objectives (goals) p. 33 OWLEDGE 5 What is the main result of each of the three phases of the strategic marketing process? (a) planning, (b) implementation, and (c) evaluation. 6 Parts of Tasks 5 and 6 in Figure 2–10 are done both concurrently and sequentially. (a) How can this be? (b) How does it help the students meet the term paper deadline? (c) What is the main advan- tage of scheduling tasks concurrently rather than sequentially? 7 The goal-setting step in the planning phase of the strategic marketing process sets quantified objec- tives for use in the evaluation phase. What does a manager do if measured results fail to meet objec- tives? Exceed objectives? e, explain how a rategic direction. your own career. (a) your college e restaurant? dvantages of Ben ales revenues by strategy or (b) a ss, one opportu- & Jerry's SWOT uggest an action night take to ad- IG PLAN Effective Market- word executive 2 Using Chapter 2 and Appendix A as guides, jon as marketing plan own in the plan. raft of your own word executive Statement in 25 words or less, (b) listing u W imancial goals and three financial goals,ords " bart for
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Strategic Marketing Process 

You've seen how a group assesses its current situation and determines where it needs to go. The arrangement for future development is a key heading, but how would we transform the structure to activities? The important showcasing process describes how an organisation operates in order to achieve the primary goal it has set for itself. It entails carefully blending advertising components in order to reach the target market.

In three steps, the strategic marketing process is completed.

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