marketing dashboard p.marketing metric p. 35marketing plan p. 34marketing strategy p. 46marketing tactics p. 46mission p. 32nhart for your organiing in 35 words offinancial goals, (c) writstatement in 25 or (b) nonless, and (d) a SWOT table.2 Using 2 and A as focuspoinprofit p.situation anastrategic marketi.strategy p. 30SWOT analysis p. 42objectives (goals) p. 33OWLEDGE5 What is the main result of each of the three phasesof the strategic marketing process? (a) planning,(b) implementation, and (c) evaluation.6 Parts of Tasks 5 and 6 in Figure 2–10 are doneboth concurrently and sequentially. (a) How canthis be? (b) How does it help the students meet theterm paper deadline? (c) What is the main advan-tage of scheduling tasks concurrently rather thansequentially?7 The goal-setting step in the planning phase of thestrategic marketing process sets quantified objec-tives for use in the evaluation phase. What does amanager do if measured results fail to meet objec-tives? Exceed objectives?e, explain how arategic direction.your own career.(a) your collegee restaurant?dvantages of Benales revenues bystrategy or (b) ass, one opportu-& Jerry's SWOTuggest an actionnight take to ad-IG PLANEffective Market-word executive2 Using Chapter 2 and Appendix A as guides, jonas marketing planown in the plan.raft of your ownword executiveStatement in 25 words or less, (b) listing u Wimancial goals and three financial goals,ords "bart for

Answered: 5 What is the main result of each of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Strategic Marketing Process

You've seen how a group assesses its current situation and determines where it needs to go. The arrangement for future development is a key heading, but how would we transform the structure to activities? The important showcasing process describes how an organisation operates in order to achieve the primary goal it has set for itself. It entails carefully blending advertising components in order to reach the target market.

In three steps, the strategic marketing process is completed.