Peloton - Marketing Plan Goal 3.1 Customer Objectives 3.2 Collaborator Objectives 3.3 Internal Objectives 3.4 Competitive Objectives 1.2 Primary Goal 4.0 Strategy 4.1 Target Market 4.1.1 Customers 4.1.2 Collaborators 4.1.3 Competitors 4.1.4 Company 4.1.5 Context 4.1.5.1 Economic Context 4.1.5.2 Regulatory Context 4.2 Customer Value Proposition 4.2.1 Value Proposition 4.2.2 Positioning Statement 4.3 Collaborative Value Proposition 4.3.1 Value Proposition 4.3.2 Positioning Statement 4.4 Company Value Proposition 4.4.1 Value Proposition 4.4.2 Positioning Statement
Peloton - Marketing Plan Goal 3.1 Customer Objectives 3.2 Collaborator Objectives 3.3 Internal Objectives 3.4 Competitive Objectives 1.2 Primary Goal 4.0 Strategy 4.1 Target Market 4.1.1 Customers 4.1.2 Collaborators 4.1.3 Competitors 4.1.4 Company 4.1.5 Context 4.1.5.1 Economic Context 4.1.5.2 Regulatory Context 4.2 Customer Value Proposition 4.2.1 Value Proposition 4.2.2 Positioning Statement 4.3 Collaborative Value Proposition 4.3.1 Value Proposition 4.3.2 Positioning Statement 4.4 Company Value Proposition 4.4.1 Value Proposition 4.4.2 Positioning Statement
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Peloton - Marketing Plan
Goal
3.1 Customer Objectives
3.2 Collaborator Objectives
3.3 Internal Objectives
3.4 Competitive Objectives
1.2 Primary Goal
4.0 Strategy
4.1 Target Market
4.1.1 Customers
4.1.2 Collaborators
4.1.3 Competitors
4.1.4 Company
4.1.5 Context
4.1.5.1 Economic Context
4.1.5.2 Regulatory Context
4.2 Customer Value Proposition
4.2.1 Value Proposition
4.2.2 Positioning Statement
4.3 Collaborative Value Proposition
4.3.1 Value Proposition
4.3.2 Positioning Statement
4.4 Company Value Proposition
4.4.1 Value Proposition
4.4.2 Positioning Statement
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