Participants create a mission statement for the work you do. Use the these questions in Defining Your Mission • Why do customers remember us? • How do customers feel after they deal with us? • What do customers tell their friends about us? Q1: What is your mission statement? You can just answer these three questions or come up with a specific statement.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Participants create a mission statement for the work you do.   

Use the these questions in Defining Your Mission •    Why do customers remember us? •    How do customers feel after they deal with us? •   What do customers tell their friends about us? 

 

Q1:  What is your mission statement?   You can just answer these three questions or come up with a specific statement. 

Expert Solution
Step 1: Define mission statement

A mission statement can be defined as a short description of the objectives, goals, or mission of an organization. It defines the purpose for which an organization has been developed or is being run. It outlines the top priorities of the organization and can be helpful for the stakeholders such as customers, and employees who want to be associated with it.


Note: The answer has been framed in a generalized manner

steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning