In terms of a brand strategy, a line extension is A.using one brand name for more than one product B.extending the existing brand name by introducing new product offerings in an existing product category C.using different brand names for products that the firm sells in the same product category D.using an existing brand name to introduce products in a new product category
In terms of a brand strategy, a line extension is A.using one brand name for more than one product B.extending the existing brand name by introducing new product offerings in an existing product category C.using different brand names for products that the firm sells in the same product category D.using an existing brand name to introduce products in a new product category
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. In terms of a brand strategy, a line extension is
A.using one brand name for more than one product
B.extending the existing brand name by introducing new product offerings in an existing product category C.using different brand names for products that the firm sells in the same product category
D.using an existing brand name to introduce products in a new product category
2.Tony the tiger used for Kellogg’s Frosted Flakes is an example of a
A.brand character
B.brand mark C.trademark
D.brand logo
3.The _____ is the part of the brand that can be seen but not spoken.
A.brand name
B.brand mark C.logo
D.trademark
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