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1) Brand element for category extension and line is Select one: a. likability b. Transferability C. Adaptability  d. protectability 2) ................lies in the minds of the consumers and what they have experienced and learned about the brand overtime. Select one: a. Brand Association b. Brand Audit c. None of these d. Brand Awareness

1) Brand element for category extension and line is Select one: a. likability b. Transferability C. Adaptability  d. protectability 2) ................lies in the minds of the consumers and what they have experienced and learned about the brand overtime. Select one: a. Brand Association b. Brand Audit c. None of these d. Brand Awareness

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1) Brand element for category extension and line is

Select one:

a. likability

b. Transferability

C. Adaptability
 d. protectability

2) ................lies in the minds of the consumers and what they have experienced and learned about the brand overtime. Select one:

a. Brand Association
b. Brand Audit

c. None of these
d. Brand Awareness

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