Prepare an outline for a presentation you have been requested to give upon the subject of the marketing implications of new product development. You have been specifically requested to concentrate your discussion on the advantages and disadvantages of: ? Innovative products ? Replacement products ? Imitative products
Prepare an outline for a presentation you have been requested to give upon the subject of the marketing implications of new product development. You have been specifically requested to concentrate your discussion on the advantages and disadvantages of: ? Innovative products ? Replacement products ? Imitative products
Chapter1: An Overview Of Strategic Marketing
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Prepare an outline for a presentation you have been requested to give upon the subject of the marketing implications of new product development. You have been specifically requested to concentrate your discussion on the advantages and disadvantages of: ? Innovative products ? Replacement products ? Imitative products
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