Which of these is not a good reason to generate new products? New products help you increase your share of the market New products increase your profitability New products serve the need for news for your marketing calendar (Incorrect) New products provide growth for your portfolio

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of these is not a good reason to generate new products?

New products help you increase your share of the market

New products increase your profitability

New products serve the need for news for your marketing calendar (Incorrect)

New products provide growth for your portfolio

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