I have noted that in marketing we have to deal with the very human realities of customers. Please, in your own words, write two paragraphs describing a situation where you (or a friend/colleague/family member) made a purchase which was driven by more than pure logic. Describe the product, what was beyond logic, and whether the individual (or yourself) was satisfied with the result.

I have noted that in marketing we have to deal with the very human realities of customers. Please, in your own words, write two paragraphs describing a situation where you (or a friend/colleague/family member) made a purchase which was driven by more than pure logic. Describe the product, what was beyond logic, and whether the individual (or yourself) was satisfied with the result.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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