Explain the steps involved in the typical consumer purchase. Also discuss what can happen following the actual purchase of a significant product that is on the expensive side.  Also discuss the concept of compensatory versus non-compensatory consumer decision models when purchases are involved.

Q: Explain the different stages of the Buyer Decision Process in the context of choosing a shampoo.

A: Consumer behavior is the study of the behavior of an individual group or organization how they…

Q: Please explain the four major factors influencing the consumer decision process individually and…

A: * Introduction - There are several factors that influence the customer decision while making a…

Q: A purchasing organization's buying center makes decisions. It includes gatekeepers, initiators,…

A: In the context of a university buying a new textbook, the gatekeeper could be the administrative…

Q: Write the eight steps taken for the Make-or-Buy Decision?

A: Awareness and recognition: The process begins when a company identifies a need for a purchase. It…

Q: Describe the difference between high-involvement and low-involvement consumer behaviour in the…

A: Whenever a purchasing decision involves a low-cost item which are frequently bought like toothpaste,…

Q: he typical buying process consists of the following sequence of events: problem recognition,…

A: Marketing is the aspect related to functional area of an organxation the specifes the activities or…

Q: Write an essay and explain in detail the steps in the consumer's purchase decision process

A: Customer goes through various stages before making any final decisions. Based on that the Customer…

Q: How do consumers weigh the advantages and disadvantages of different products when making a…

A: Introduction :- The consumer buying decision process refers to the procedure a consumer goes through…

Q: Please explain the four major factors influencing the consumer decision process individually and…

A: The 4 major factors influencing the consumer decision process What kinds of consumer is your target…

Q: Explain what is meant by the phrase post-purchase anxiety? How can companies use this psychological…

A: Post purchase anxiety refers to the feeling of regret which the buyer has after making the purchase.…

Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows: 

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”