Explain the steps involved in the typical consumer purchase. Also discuss what can happen following the actual purchase of a significant product that is on the expensive side. Also discuss the concept of compensatory versus non-compensatory consumer decision models when purchases are involved.
Explain the steps involved in the typical consumer purchase. Also discuss what can happen following the actual purchase of a significant product that is on the expensive side. Also discuss the concept of compensatory versus non-compensatory consumer decision models when purchases are involved.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Concept explainers
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Question
- Explain the steps involved in the typical consumer purchase. Also discuss what can happen following the actual purchase of a significant product that is on the expensive side. Also discuss the concept of compensatory versus non-compensatory consumer decision models when purchases are involved.
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