Using an example of a recent purchase which is a Playstation 5, answer the following questions: 1. Justify, using relevant theory, why this was a high involvement purchase. 2. Demonstrate how the product/service you purchased satisfied a need, within your answer identify what type of need this was. 3. Explain why you chose this product over others you may have considered. You may want to consider how it differentiated itself from other products and which elements of the marketing mix it used to build this differentiation. 4. Discuss whether you feel you gained value from this purchase, within your answer show how value is created during an exchange. could you please write around 2000 words with references?
Using an example of a recent purchase which is a Playstation 5, answer the following questions: 1. Justify, using relevant theory, why this was a high involvement purchase. 2. Demonstrate how the product/service you purchased satisfied a need, within your answer identify what type of need this was. 3. Explain why you chose this product over others you may have considered. You may want to consider how it differentiated itself from other products and which elements of the marketing mix it used to build this differentiation. 4. Discuss whether you feel you gained value from this purchase, within your answer show how value is created during an exchange. could you please write around 2000 words with references?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Using an example of a recent purchase which is a Playstation 5, answer the
following questions:
1. Justify, using relevant theory, why this was a high involvement purchase.
2. Demonstrate how the product/service you purchased satisfied a need, within your
answer identify what type of need this was.
3. Explain why you chose this product over others you may have considered. You may
want to consider how it differentiated itself from other products and which elements
of the marketing mix it used to build this differentiation.
4. Discuss whether you feel you gained value from this purchase, within your answer
show how value is created during an exchange.
could you please write around 2000 words with references?
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