Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What is the most likely objective of this advertisement? What marketing goals do you think the company/brand is trying to achieve with this advertisement/campaign?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What is the most likely objective of this advertisement? What marketing goals do you think the company/brand is trying to achieve with this advertisement/campaign?
### Disneyland Resort: Fall Favorites Return!

Experience the magic of Disneyland Resort this fall with festive decorations, vibrant costumes, and beloved characters. The seasonal attractions and shows create an unforgettable experience for visitors of all ages. 

#### Highlights of the Season:

1. **Spooky Season Fun:**
   - The top left image features a character dressed in green with a spooky setup in the background, indicating thrilling Halloween-themed entertainment.
   
2. **Enchanting Decorations:**
   - The top right image showcases Main Street adorned with festive lights and autumnal decorations, featuring a giant illuminated Mickey Mouse pumpkin that adds a magical nighttime glow.

3. **Celebration of Culture:**
   - The bottom left image captures a lively Dia de los Muertos (Day of the Dead) celebration with dancers in colorful costumes, performing traditional dances, and engaging with guests.

4. **Family Fun:**
   - The bottom right image depicts families enjoying the festivities, with children and adults alike experiencing the joy and excitement through music and dance.

#### Join the Celebration:
The banner at the bottom proudly announces, "Disneyland Resort - Fall Favorites Return!" with a classic Mickey Mouse pumpkin icon. This fall, immerse yourself in the wonder and excitement that Disneyland Resort has to offer!

Make sure to plan your visit and experience the enchanting fall transformation at Disneyland Resort. For more information and tickets, visit our official website.
Transcribed Image Text:### Disneyland Resort: Fall Favorites Return! Experience the magic of Disneyland Resort this fall with festive decorations, vibrant costumes, and beloved characters. The seasonal attractions and shows create an unforgettable experience for visitors of all ages. #### Highlights of the Season: 1. **Spooky Season Fun:** - The top left image features a character dressed in green with a spooky setup in the background, indicating thrilling Halloween-themed entertainment. 2. **Enchanting Decorations:** - The top right image showcases Main Street adorned with festive lights and autumnal decorations, featuring a giant illuminated Mickey Mouse pumpkin that adds a magical nighttime glow. 3. **Celebration of Culture:** - The bottom left image captures a lively Dia de los Muertos (Day of the Dead) celebration with dancers in colorful costumes, performing traditional dances, and engaging with guests. 4. **Family Fun:** - The bottom right image depicts families enjoying the festivities, with children and adults alike experiencing the joy and excitement through music and dance. #### Join the Celebration: The banner at the bottom proudly announces, "Disneyland Resort - Fall Favorites Return!" with a classic Mickey Mouse pumpkin icon. This fall, immerse yourself in the wonder and excitement that Disneyland Resort has to offer! Make sure to plan your visit and experience the enchanting fall transformation at Disneyland Resort. For more information and tickets, visit our official website.
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