Need the correct answer to this practice question I found online please Iggy's Ice Cream uses their slogan on the bottom right corner of each advertisement. How do future designs know where this is to be placed? It is identified in the media strategy section of the advertising plan. It is identified in the positioning statement section of the advertising plan. It is identified in the copy strategy section of the advertising plan. It is identified in the objective strategy section of the advertising plan.

Need the correct answer to this practice question I found online please Iggy's Ice Cream uses their slogan on the bottom right corner of each advertisement. How do future designs know where this is to be placed? It is identified in the media strategy section of the advertising plan. It is identified in the positioning statement section of the advertising plan. It is identified in the copy strategy section of the advertising plan. It is identified in the objective strategy section of the advertising plan.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: Design an integrated marketing communications program—using each of the five promotional…

A: An IMC plan synchronizes with all the kinds of marketing and promotional communications into a…

Q: Identify the sales promotion tools that might be useful for (a) Tastee Yogurt, a new brand…

A: Sales promotion refers to all the activities that the marketer does in order to increase the brand…

Q: Find two examples of online advertisements that use one of these appeals, (you can search product…

A: Ans. Advertising appeals in advertising are old after egg buyers in accordance with purchase a…

Q: You've just started working as a consultant for a major beverage manufacturer. Your overall…

A: As the world becomes more digital, a strong online presence is more important than ever. This…

Q: Find three print examples of the kind of promotional methods that constitute ambush or experiential…

A: Marketing is the primary function of any business, which the firm takes up to make customers. For…

Q: Which type of ads provide a great deal of versatility and are used in other ad types such as…

A: Carousel ads are a type of advertising format that combine multiple videos or images into a single…

Q: Suggest two types of marketing communication schedules that your friend could adopt in his/her…

A: Making a deal that's too good to refuse is one of the best ways to entice new gym patrons. Always…

Q: View the advertisements, below Then, select three and explain if and how you see the above concept…

A: In the dynamic landscape of advertising and political campaigns, the art of persuasion often extends…

Q: Also, identify 4 advertisements with unsuccessful use of the FAB selling technique. The…

A: The FAB (Features, Advantages, Benefits) selling technique is a powerful approach used in sales and…

Q: Please could you give a very detailed answer on how you would advertise a virtual reality children's…

A: About Virtual Reality (VR) - Virtual reality, or VR, is a type of computer programme that submerges…

Q: XYZ Pharmaceutical Company The XYZ company has developed a new vaccine for Covid. The XYZ company…

A: Using the push strategy, the manufacturer targets the intermediaries and influences them to take…

Q: As a marketing consultant, you need to help a company of your choice from any industry you decide;…

A: A) Fashion industry IMC tools: Advertising, web marketing, public relations, direct marketing, and…

Q: 1. Name some of the challenges marketers encounter when developing advertising and promotional…

A: Approach to solving the question Detailed explanation: Please see the below answer: 1. Challenges in…

Q: Evaluate the advertising messages of Banyan Tree.How would you improve its advertising strategy?What…

A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…

Q: Describe the importance of the match type in the keywords for paid advertising. Should there more…

A: Please find the answer below.PAID ADVERTISING:A publisher is paid by an advertiser when an ad is…

Q: Advertising strategy for the release of a new line of running shoes produced by athletic apparel…

A: INTRODUCTION - A company's outreach initiatives to build brand recognition and increase sales come…

Q: A benefit of advertising is that: Question 40 options: a) it creates a long-term, committed…

A: Advertising can be defined as any paid form of communication by an identified sponsor. The purpose…

Q: How can Mastercard integrate the “Priceless” campaign into a public relations program?

A: Mastercard is a worldwide payments and technology corporation that links consumers, companies,…

Q: Choose a company, brand or organization selling products, services, or ideas and create their next…

A: Introduction: Marketing campaign: It means the process of promoting the product or service…

Q: A SMM team should align all content and platforms with which element of the campaign? A) Target…

A: Social Media - It is a computer-based technology/interactive digital channel that facilitates the…

Q: Identify the components of an integrated marketing communications (IMC) strategy used by the…

A: In today's society, marketing is more than just inventive. Diversification is also vital, mainly in…

Concept explainers

Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.

Question

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1: Introduction on the Concept of Advertising

VIEW

Step 2: Explanation of the Correct Option

VIEW

Step 3: Explanation of the Incorrect Options

VIEW

Solution

VIEW

Step by step

Solved in 4 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of a fictional new product or service. The product or service must NOT currently exist. The product use is cerasee tea bag Communication Strategy and Promotional Mix Develop a Creative brief escribe the message strategy and key approach(es) to be used in communication Create a prototype for at least one communication material. Develop a promotional mix plan, indicating preferred IMC tools with rationales for each.
Advertisement Analysis When brands are involved in significant issues, they use their wide reach to spread positivity, they develop win-win content for their target audience. Making outstanding and inspiring ads is a huge tasks that requires high level of creativity. The ads begin with genuine message and a good understanding of how different advertising approaches function with the aim of stirring up emotional responses from the viewers (Hellerman). This document on the advertising campaign “Got Milk” which features Taylor swift. The ad gained popularity as the information developed in the ad have an ancient historical foundation. Most of the ads of a product, propaganda and call to action focuses on evoking the consumer feelings and emotions or gain their conscious attention. The highly used media technologies in ads is based on rhetorical methods that were invented in Ancient Greece. The Body by Milk advertisement poster comprise of two independents vertical sections. The left part…
Need the correct answer to this practice question I found online please What is marketing mix? It is a way of describing how consumers are exposed to a mixture of brands. It is a method of combining multiple tangible products from one brand into a single campaign. It is a marketing technique, which combines diverse advertising channels in one campaign. It describes actions a consumer goes through before a business considers them a lead.
Please answer this Simple question
Please answer the below questions to promote AMC theatres Choose your own but make it about AMC theatres What are the promotion objectives? What is the budget for the promotion? Provide your reasoning. What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning. For the above promotional elements you chose, please come up with the content of the promotion for each element and create promotion mockups. For example, if you decide to use pioneering advertising, create a storyboard for the ad. If you are using your organization’s social media platforms, create social media mockups.
Which of the following questions must be addressed when making marketing decisions? a) What features should the product have? b) What message should be used to promote the product? c) What retailers should be used to sell the product to the customer? d) How much should the product cost? e) All of these
Need the correct answer to this practice question I found online please selecting one of the choices below What is marketing mix? It is a way of describing how consumers are exposed to a mixture of brands. It is a method of combining multiple tangible products from one brand into a single campaign. It is a marketing technique, which combines diverse advertising channels in one campaign. It describes actions a consumer goes through before a business considers them a lead.
Look at the menu of Voyage Craft Coffee website Describe this coffee shop's products or services. What do they sell? For what price? What value will customers get from the offering? Explain the advertising objectives. Make at least one of the objectives quantifiable with a timeframe (e.g., increase awareness by 50% in twoyears).
How can keyword research tools assist in identifying high-value keywords for pay-per-click (PPC) advertising?
Which statement is true of viral marketing? Multiple Choice It involves the e-mailing of bulky video files that take a long time to load. It essentially uses newspaper and magazine ads. It can involve advertising on videos that have already reached viral status. It significantly increases the advertising costs of a company. It does not use video and photo sharing sites.
What kind of customer does the “Ship My Pants” campaign target? How is this significant?
Outline the strengths and weaknesses of each of these appeals for advertising the new energy drink. As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The traditional elements used include advertising, sales promotion, public relations, and personal selling. Which of these do you feel would be most effective for each of the following clients? Why? 1. A bookstore 2. An all-inclusive resort hotel 3. A university 4. A company that produces organic snacks 5. A sports equipment company