Also, identify 4 advertisements with unsuccessful use of the FAB selling technique. The advertisements will have one or multiple elements of FAB missing
Also, identify 4 advertisements with unsuccessful use of the FAB selling technique. The advertisements will have one or multiple elements of FAB missing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:2) Also, identify 4 advertisements with unsuccessful use of the FAB selling technique.
The advertisements will have one or multiple elements of FAB missing
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