Multiple Choice Question 14- Which implementation approach does the book say is more advantageous because it moves some decision-making authority closer to the frontline people in the company? Group of answer choices Implementation through Change Implementation by Command Implementation through Consensus Implementation by Authority
Multiple Choice Question
14- Which implementation approach does the book say is more advantageous because it moves some decision-making authority closer to the frontline people in the company?
Group of answer choices
Implementation through Change
Implementation by Command
Implementation through Consensus
Implementation by Authority
15- Many industries are based on service that depends on effective employees. Therefore, companies in those industries need to focus on employee motivation, incentives, and coordination to deliver the right service. This marketing-like focus on employees is called:
Group of answer choices
marketing myopia
internal marketing
external marketing
implementation by command
16- How can marketing plans fail?
Group of answer choices
The strategies are not appropriate.
The implementation was not adequate for the strategies.
The external environment changed for the worse.
Any of the above can lead to failure.
17- Since the world is constantly changing, and new circumstances or trends can dramatically affect how you do business, it is therefore advisable for marketers to do:
Group of answer choices
myopic planning
long-term planning only
contingency planning
static marketing plans
18- Which is not a formal process control?
Group of answer choices
organzational culture
organizational lines of authority
employee evaluation systems
employee empowerment policies
19- Which statement demonstrates the strongest understanding of a SWOT analysis?
Group of answer choices
Our employees are not doing well at delivering our services. This is a threat.
Upper managers in our company think our products are good quality. We can put that as a strength without any other information.
The recent decline in sales appears to be a weakness, but we need to discover the causes behind that decline in sales.
Now that we did a SWOT, our strategies are already laid out for us.
20- Which is not a major benefit of doing a SWOT analysis (according to the textbook)?
Group of answer choices
Simplicity
Flexibility
Integration & synthesis
Tells you exactly what strategy to do
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