- A small health food company did some research and found a trend that more people are trying to eat healthier diets. If that company is doing a SWOT analysis, where would they put that trend? Group of answer choices Strengths Weaknesses Opportunities Threats
Multiple Choice Question
7- A small health food company did some research and found a trend that more people are trying to eat healthier diets. If that company is doing a SWOT analysis, where would they put that trend?
Group of answer choices
Strengths
Weaknesses
Opportunities
Threats
8- A digital marketing company is doing a SWOT analysis. Someone on the team says, "I think we should expand our markets by selling services in other countries." Where does that statement belong in a SWOT analysis?
Group of answer choices
Strengths
Opportunities
Threats
It is a strategy recommendation, so it does not go in any of the SWOT categories.
9- Which of the following is good advice for doing a SWOT analysis?
Group of answer choices
Consider the customers' point of view.
If something is discusses as a strength, you cannot discuss that topic as a weakness.
Rely on intuition; avoid research.
Include everything happening in the world, even if it is not relevant to the company.
10- Which organizational resources should be considered in an Internal Analysis and for strengths and weaknesses in the SWOT?
Group of answer choices
Financial
Human
Legal
All of the above
11- Southwest Airlines became successful by having the most efficient and cost-effective for flying people to regional destinations. This competitive advantage is best described as:
Group of answer choices
Product leadership
Operational excellence
Customer intimacy
Pure luck
12- Nordstrom separates itself from other department stores by going above and beyond in customer service and helping customers solve problems. This leads to loyal repeat customers. This competitive advantage is most closely tied to:
Group of answer choices
customer intimacy
operational excellence
product leadership
cutting costs
13- Which of the following is more about implementation rather than strategy?
Group of answer choices
Our company wants to develop new target market segments.
Our company plans to re-position our brand to give it a stronger meaning.
We want to grow our business by adding new product line extensions.
In order to develop a new target market segment, we will assign a dedicated manager and financial resources to establish a presence in that segment by the end of the year.
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