The marketing team of a regional airline company plans to launch a newmarketing campaign to draw more customers to its flights. Select the firstthree planning steps the marketing team should take to begin the campaign:O determine the target market, define purpose and objectives for IMC campaign,set S.M.A.R.T. goalsselect marketing methods and tools, determine the promotion mix, execute thecampaignset S.M.A.R.T. goals, define the message, select marketing communicationsmethods and tools

The steps involved in developing a marketing campaign are - Identify the target market Purpose and…

The marketing team of a regional airline company plans to launch a new marketing campaign to draw more customers to its flights. Select the first three planning steps the marketing team should take to begin the campaign: determine the target market, define purpose and objectives for IMC campaign, set S.M.A.R.T. goals select marketing methods and tools, determine the promotion mix, execute the campaign set S.M.A.R.T. goals, define the message, select marketing communications methods and tools

The marketing team of a regional airline company plans to launch a new marketing campaign to draw more customers to its flights. Select the first three planning steps the marketing team should take to begin the campaign: determine the target market, define purpose and objectives for IMC campaign, set S.M.A.R.T. goals select marketing methods and tools, determine the promotion mix, execute the campaign set S.M.A.R.T. goals, define the message, select marketing communications methods and tools

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

The marketing team of a regional airline company plans to launch a new
marketing campaign to draw more customers to its flights. Select the first
three planning steps the marketing team should take to begin the campaign:
O determine the target market, define purpose and objectives for IMC campaign,
set S.M.A.R.T. goals
select marketing methods and tools, determine the promotion mix, execute the
campaign
set S.M.A.R.T. goals, define the message, select marketing communications
methods and tools

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