Develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements: ii) Defines the branding elements of the business. (1) Explain what the selected logo represents for the business. (2) Mention the distinctive elements of the business that allow the value proposition to be transmitted. (3) Discuss what represents a competitive advantage in the context of the business brand. F. Marketing strategy i) Identify the product positioning strategy vs. the competition (e.g. cost leadership, differentiation, focus, etc.). Explain what it is and how you would implement it. ii) Describe the advertising strategies to be used to market the business. Consider both traditional marketing elements and digital strategies. iii) Explain the promotion strategy to: (1) Attract new customers (2) Customer retention
Develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:
ii) Defines the branding elements of the business.
(1) Explain what the selected logo represents for the business.
(2) Mention the distinctive elements of the business that allow the value proposition to be transmitted.
(3) Discuss what represents a competitive advantage in the context of the business brand.
F. Marketing strategy
i) Identify the product positioning strategy vs. the competition
(e.g. cost leadership, differentiation, focus, etc.). Explain what it is and how you would implement it.
ii) Describe the advertising strategies to be used to market the business.
Consider both traditional marketing elements and digital strategies.
iii) Explain the promotion strategy to:
(1) Attract new customers
(2) Customer retention
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