Remington’s Tennis Camps initially identified active retirees living in the nearby retirement community as one of its target markets. The company then tailored service and marketing messages to the interests and schedules of that audience. The company initially used   ________   segmentation and then   ________   segmentation.

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Remington’s Tennis Camps initially identified active retirees living in the nearby retirement community as one of its target markets. The company then tailored service and marketing messages to the interests and schedules of that audience. The company initially used   ________   segmentation and then   ________   segmentation.

 


  1. A)   micromarketing; loyalty
                B)   lifestyle; macromarketing
                C)   geodemographic; lifestyle
                D)   geographic; loyalty
                E)   behavioral; geodemographic
               

 

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