Think of a specific company or organization that uses various types ofpromotional material to market its offerings. The web, magazine ads,newspaper ads, catalogs, newspaper inserts, direct-mail pieces, andflyers might all be sources for a variety of promotional materials. Locatetwo or three promotional pieces for the company and use them as abasis to analyze the segments being targeted. Describe the methodsused for segmenting the market reflected in these materials, anddescribe characteristics of the target market according to the materials.Be sure to include a copy of all the materials used in the analysis.

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