Answered: Give an example of a specific company…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 14DRQ

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Similar questions

Give an example of a company using television advertisements in their marketing strategy.
Identify the promotional tool of Marketing mix which plays a persuasive , service and informative role and thereby link a business firm to its customers .
Who is the advertisement aimed at?
Think of a successful advertisement for a product. This could be a print ad, commercial, or other marketing strategy. What was it and why do you think it was so successful?
What is an example of an advertisement that clearly demonstrates that it is targeting a very specific market?
Think of a product that you use regularly. Find several examples of how the manufacturer markets this product, such as ads in different media, sales promotions, and publicity. Assess each example for effectiveness in meeting one or more of the six promotional goals described in the chapter. Then analyze them for effectiveness in reaching you as a target consumer. Consider such factors as the media used, the style of the ad, and ad content?
What are the primary aims and objectives that a well-crafted product promotion strategy aims to achieve for a successful marketing campaign ?
What is an advertisement that you think is effective? Describe the advertisement. What is it selling? Why do you think the advertisement works?
Discuss the advantages of using product placement instead of advertising to promote specific product and brands.
How can a firm create effective direct marketing copy that resonates with the target audience?
How can a firm create a sense of exclusivity in a sales promotion campaign without alienating potential customers?
What is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.

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Give an example of a specific company that uses television advertisements in their marketing strategy.