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Several brands focus on the importance of promoting to the consumer directly with their communication campaigns. The central idea is to stimulate consumer demand by persuading the consumers that the products would fit their needs. This would be classified as: OA. Push marketing OB. Pull marketing OC. Combination push-and-pull marketing O D. Corporate marketing

Several brands focus on the importance of promoting to the consumer directly with their communication campaigns. The central idea is to stimulate consumer demand by persuading the consumers that the products would fit their needs. This would be classified as: OA. Push marketing OB. Pull marketing OC. Combination push-and-pull marketing O D. Corporate marketing

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Several brands focus on the importance of promoting to the consumer directly with their communication campaigns. The central idea is to stimulate consumer demand by persuading the consumers that the products would fit their needs. This would be classified as: O A. Push marketing O B. Pull marketing O C. Combination push-and-pull marketing O D. Corporate marketing
Transcribed Image Text:Several brands focus on the importance of promoting to the consumer directly with their communication campaigns. The central idea is to stimulate consumer demand by persuading the consumers that the products would fit their needs. This would be classified as: O A. Push marketing O B. Pull marketing O C. Combination push-and-pull marketing O D. Corporate marketing
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