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as a manager, how should the company leverage Twitter or other social media?
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Being a new Director of Digital (Marketing/Advertising) at a startup how to explain an effective digital marketing funnel you have built.
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- Digital social networks (such as Facebook and Twitter) are very popular with individuals. Identify the reason that why individuals will prefer Digital social network over casual social networking or vice versa. List down mental health problems that may arises with excessive use of digital social networking Do we ever need to be concerned about becoming addicted to any Internet activities? Find one example in a news or journal article of a person who was “addicted” to using a social networking site or other online activity. Rubrics (Grading Criteria) Coverage: 50% Example with citations: 20% Comparison: 30%What are communication models? Why do you think they were introduced?What are the differences between US and Chinese businesses in the influence of social media?
- Standards for ethical behavior are constantly evolving. Because social media is based on information users share about themselves, the level of intimacy is much more of a concern than mass marketing. Reactions, likes, following, commenting, geographic data all provide insight about who we are. Movies you watch, where you eat, where you shop, your relationship status, and your political views provide marketers intimate and accurate information about you in nanoseconds. Marketers often use this information in emotional appeals to influence. Social media influence is not always about buying a product; it may use emotional appeals to influence your support for causes or ideals. In 2017 Kylie Jenner appeared in a Pepsi ad that ended with the model/actress seemingly diffusing tension between police and protesters by simply sharing a Pepsi. Well that didn't go over very well... Using the concepts presented in the chapter as a guide, answer the following questions: Do you think social media…Twitter EthicsTwitter was created in March of 2006 and launched in July of that year. Since the beginning, it created its so called “Twitter Rules” for monitoring content and behavior. Many users vent out in twitter and in many occasions the comments could be vile, hurtful and disrespectful (Mintz, 2017). Or simply lies that go unverified or uncensored but were issued as if they were statements of truth. Nevertheless, only recently in the second trimester of 2020, twitter decided to become more proactive in applying its rules flagging two of President Trump recent tweets. This was despite of the fact that Pres. Trump has been tweeting as a private citizen since 2009 and produced thousands of tweets as President since 2016. Many has voiced their concerns and disapproval of Twitter selective process of very late intervention and wonder if the ethics of the company are really balanced. In the first flagged tweet Pres. Trump said, without any evidence, that mail-in ballots are fraudulent.…What are lead users, and how do they influence word-ofmouth communication and the sales of a new product?
- How to Generate Leads using SEO in 2021? minimum 800 words requiredAn at-will employee at Carlota's Cucina, a restaurant, posted on his personal Twitter page: "I do not know what's worse, my horrible boss or the horrible wings that we serve at #Carlotas Cucina." The employee posted this late at night while at his home. After viewing the tweet, someone decided to share it with the employee's boss. The boss then fired the employee because of the employee's tweet. Can the employee successfully sue for damages based on the claim that he had a First Amendment right to share his negative opinions about his boss and his place of employment? O Yes, because the employer cannot fire an employee without good cause. O Yes, based on the same reasoning as in the U.S. Supreme Court decision. Mahanoy Area School District v. B.L. (2021). O No. The First Amendment appl only to governmental entities, not private employers. O Yes, because the employee was not within the scope of employment but was in his own home and deserved a reasonable expectation of privacy. O No,…statement of how Twitter and Instagram help to gain publicity and enhance reputation of the organisation.