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salon, hired a pro social media strat

salon, hired a pro social media strat

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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To promote their hair salon on social media, Taylor and Leonty invited their followers and clients to post photos of their own hair and nail designs. Rachel, the owner of a competing salon, hired a professional photographer to shoot photos of her salon's best-looking clients just after they'd had their hair and nails done, which she then posted on social media. Which social media strategy do you think was more successful, and why? Rachel's because her social media posts looked more professional. Rachel's because her posts made potential clients believe they could look as good as the models. Taylor and Leonty's because they invited their clients to participate in generating content. Taylor and Leonty's because they provided problem-solving information.
Transcribed Image Text:To promote their hair salon on social media, Taylor and Leonty invited their followers and clients to post photos of their own hair and nail designs. Rachel, the owner of a competing salon, hired a professional photographer to shoot photos of her salon's best-looking clients just after they'd had their hair and nails done, which she then posted on social media. Which social media strategy do you think was more successful, and why? Rachel's because her social media posts looked more professional. Rachel's because her posts made potential clients believe they could look as good as the models. Taylor and Leonty's because they invited their clients to participate in generating content. Taylor and Leonty's because they provided problem-solving information.
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