Why do you think JetBlue became active on more social media platforms following the February 2007 incident?The original apology of the CEO of JetBlue took place years ago. Do you think that strategy would still be an effective one for a company today? Why or why not?How does JetBlue’s response to the stranding of passengers compare to United’s response to the broken guitar (from the earlier case study)? Based on the information here, which do you think was more effective and why?Why did Twitter become the most popular social media platform for JetBlue in helping them improve customer satisfaction?

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Social Media Marketing

Social media marketing can be understood as the use of social media platforms and websites for marketing purposes. It is one of the most effective tools for building brand awareness in the present scenario.