Answered: What would be several of Apple’s goals…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What would be several of Apple’s goals for the iShirt social media campaign? Please include measurable goals supported by credible resources.

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Step 1: About Apple’s iShirtsocial media campaign

Launched in 2008, Apple's iShirt social media campaign is a wonderful example of how to use social media and user-generated material to further marketing objectives. The campaign was uncomplicated yet successful. The recognisable iPod emblem was placed on the front of a line of white t-shirts that Apple produced. A select set of influencers and celebrities were then given the shirts, and they were urged to wear them and share pictures of themselves wearing them online.

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