Devleop a media plan featuring the strategy for PPC, Google Ads and Facebook Ads.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Devleop a media plan featuring the strategy for PPC, Google Ads and Facebook Ads.

Expert Solution
Step 1: Brief understanding

In order to effectively reach a target audience, advertising and promotional content must be distributed in accordance with a thorough strategy known as a media plan. It involves deciding on the time and frequency of advertisements, allocating financial resources appropriately, and choosing particular media platforms, such as television, radio, print, digital, or social media. A well-thought-out media plan ultimately strives to optimize the impact of a campaign and accomplish the specified marketing goals by making the most use of the available media resources.

Creating a media plan featuring the strategy for PPC (Pay-Per-Click) and Facebook Ads requires a comprehensive approach to effectively reach your target audience and achieve your marketing goals

Here's a simplified media plan outline:

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