Carefully define the demographics of the target market(s) by age, income, education, and lifestyle – Identify and discuss the demographics that should beincluded in the social media campaign for the iShirt.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Carefully define the demographics of the target market(s) by age, income, education, and lifestyle – Identify and discuss the demographics that should beincluded in the social media campaign for the iShirt.

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Step 1: Definition of Demographic

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DEMOGRAPHICS:

The study of demographics, a population's social makeup, and statistics is known as demography. There are several uses for this research on the demographics, ages, and economics of various groups. The data is used by politicians to guide focused campaigns.


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