Describe the importance of the match type in the keywords for paid advertising. Should there more more than one type of campaign in a Google Ads account? Why?
Describe the importance of the match type in the keywords for paid advertising. Should there more more than one type of campaign in a Google Ads account? Why?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Describe the importance of the match type in the keywords for paid advertising.
Should there more more than one type of campaign in a Google Ads account? Why?
Expert Solution
Step 1: Definition of Paid advertising
Please find the answer below.
PAID ADVERTISING:
A publisher is paid by an advertiser when an ad is clicked in the pay-per-click model of internet advertising, which is used to increase website traffic. Pay-per-click advertising is frequently related to top-tier search engines.
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