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- In terms of a social network marketing strategy, (a) what are the likely characteristics of the Phillies fans and (b) what should the Phillie's Facebook fan page contain?what will it take to create an social media presence for the soft drink brand.considering recent literature, examine customer enhancing strategies used by B2B marketers as a means of improving their overall customer experience.(1000 words)
- Explain the concept of "long-tail keywords" and their significance in digital marketing and content optimization.When selecting a priority audience, social marketers scrutinize potential market segments based on an effectiveness score and an efficiency score. Explain what is meant by effectiveness and efficiency and provide examples to illustrate how these concepts would be measured.At Mike's Hard Lemonade, we always keep it real and aim to create experiences where everyone is included in the fun! We're in search of innovative and fresh online experiences for our Gen Z consumer who uses gaming as a way to socialize with their friends. Specifically, we're looking to enhance the viewing occasions and social interactions aspect of Gaming with our alcoholic beverages! We've seen companies like Pilsen Callao sponsor a professional all-female gaming team (an underrepresented group in Gaming) to attract streamers and watch them compete against all-male teams, Wendy’s sponsor gamer influencers on streams to give out free food, and Heinz team up with streamers to identify the best spots in Call of Duty maps to take a quick break and eat a burger during live gameplay… We want to hear your ideas for the next out-of-this-world social viewing experience for Mike’s Hard Lemonade! What's your creative idea for the next beverage Gaming experience? Please answer the following…
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- In Class, 10-25 Minutes for Teams In this chapter, we learned that marketers are increasing their use of social media in their marketing communication strategies. Why is this happening? What are some ways a univer- sity can use social media in their marketing communi- cation programs? How does your university use social media? What additions to the current social media ac- tivities would you recommend for your university?Which group spends about 9 hours per day using media for entertainment purposes? Question 1 options: a) Teens b) Millennials c) Generation X d) Baby Boomers
