You are a brand manager for a sneaker manufac- turer such as Nike or New Balance and are trying to use Facebook to reach (a) college-aged women and (b) men older than 55 years of age. What three or four “likes” or interests would you expect each segment to have when you try to reach it with Facebook?
You are a brand manager for a sneaker manufac- turer such as Nike or New Balance and are trying to use Facebook to reach (a) college-aged women and (b) men older than 55 years of age. What three or four “likes” or interests would you expect each segment to have when you try to reach it with Facebook?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are a brand manager for a sneaker manufac- turer such as Nike or New Balance and are trying to use Facebook to reach (a) college-aged women and (b) men older than 55 years of age. What three or four “likes” or interests would you expect each segment to have when you try to reach it with Facebook?
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