[LEGO] LEGO Group designers created MINDSTORMS®kits to appeal to middle school kids, amongothers. When conducting research to choose between potential designs, what was the measure ofsuccess used by LEGO Group?O genderO advertisingO assembly timeO costO age

Lego created MINDSTORM kits to appeal to middle school kids, among others. When conducting research…

Answered: [LEGO] LEGO Group designers created…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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[LEGO] LEGO Group designers created MINDSTORMS®kits to appeal to middle school kids, among others. When conducting research to choose between potential designs, what was the measure of success used by LEGO Group? O gender O advertising O assembly time O cost age