Create your own business idea that includes: Description of the product or service Why the company has decided to expand globally Specify the markets and/or countries where the company is going to enter Prepare the SWOT analysis for your business idea Brand (sub-brand) name, slogan, and the key message for (one) target group Marketing mix concept to promote the product

Create your own business idea that includes: Description of the product or service Why the company has decided to expand globally Specify the markets and/or countries where the company is going to enter Prepare the SWOT analysis for your business idea Brand (sub-brand) name, slogan, and the key message for (one) target group Marketing mix concept to promote the product

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: How does word-of-mouth marketing contribute to creating buzz for a product or service

A: Word-of-mouth marketing is the practice of consumers recommending a product or brand to others…

Q: Choose an existing product that you believe might benefit from repositioning. It may be a food…

A: Brand Repositioning - A process that intends to change the image of a product or service or brand…

Q: onduct a market share and profitability analysis of the food brand Sara Lee. (Please include number…

A: Marketing analysis encompasses the evaluation of an organization’s market environment as well as…

Q: help dis market

A: Airasia Digital to MOVE Digital: To highlight its dedication to travel and innovation, Airasia…

Q: Charlie has developed a product that can be targeted to only professional hockey players. Which of…

A: Every marketer try to satisfy the needs and wants of the customers to achieve business aim. Market…

Q: Customer Life-Time-Value: select the elements that are part of this key concept in Marketing (select…

A: * A , B , C, D All the above options comes under marketing .

Q: Why you should be including mental availability in your brand metrics This could be your brand. Are…

A: The likelihood of a brand being recognised or coming to mind for customers in as many buying or…

Q: Explain how targeting influences each element of the marketing mix? ( if any outside sources are…

A: Understanding numerous important principles and how to apply them most effectively to reach your…

Q: Choose a consumer product with which you are familiar and explain its branding strategy. What is the…

A: Brand Personality can be denoted as the human and demographic characteristics associated with a…

Q: Complete 4 P's (product, price, promotion, place) analysis for Displace TV and describe their…

A: Conducting a 4 P's analysis can help a company gain insights into its product's strengths and…

Q: what is meant by the phrase target marketing and why it is so important to marketing and selling a…

A: Marketing involves identifying the needs of the customers to sell products and services that fulfill…

Q: What best describes p&g firms orientation? Production sales Marketing company Societal Relationships…

A: So we can say that where companies believed that a way to compete was to create products different…

Q: Answer the follow questions in relation to that product: Gerber Organic Puree Food Questions…

A: Product analysis involves an in-depth examination of a particular item in order to determine its…

Q: Please could you give a very detailed answer on how you would advertise a virtual reality children's…

A: About Virtual Reality (VR) - Virtual reality, or VR, is a type of computer programme that submerges…

Q: How does the AMA define a “brand"? Of the objectives that a good brand hopes to achieve, which one…

A: Powerful marking permits organizations to separate themselves from their opposition and lay out a…

Q: Develop marketing plan of a new product or existing product and make a compressive report of that .

A: Let us take an example of a watch marketing summary. Situation analysis: General's core business is…

Q: What is the major problem faced by Burt’s Bees in this case? e.g., The major problem (or challenge)…

A: Burt's Bees is a personal cosmetics firm that makes lip balm, moisturizers, makeup, facial wipes,…

Q: Give an example of a target market that you are (or could be) a part of and why you think you are…

A: The group of customers that business focuses on the product and services is known as the target…

Q: Understanding the marketplace and customer needs and wants: What are a few (at least 4) trends…

A: Since this is a multipart question and the questions which are to be answered are not mentioned, I…

Q: Who is the retailer Target targeting

A: The chain of the product would be long, and the last stage will be retailer stage where the retailer…

Q: Discuss the concept of customer lifetime value. Explain why this is a concept that marketing…

A: Customer lifetime value is the customer's value which he contributes to a business over his entire…

Question

Transcribed Image Text:Create your own business idea that includes: Description of the product or service Why the company has decided to expand globally Specify the markets and/or countries where the company is going to enter Prepare the SWOT analysis for your business idea Brand (sub-brand) name, slogan, and the key message for (one) target group Marketing mix concept to promote the product

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1: Introduction

VIEW

Step 2: Business Idea

Step 3: Explanation

Step 4: Explanation

Solution

Step by step

Solved in 5 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

toothpaste laundry detergent shampoo candy cereal For any one of the product categories listed above, Consider past and present advertisements and other promotions you have seen for the various brands of this product Examine the packages (package design, labels, pictures, etc.). Look at the prices of the brands found on the shelves. Finally, think about your own shopping and consumption experiences with the category of product you have chosen. Then, answer the following question: How many “market segments” do you think comprise the market for the product category you have chosen? Discuss how you arrived at this number. Use the observations made (from the bullet points noted above) to support your analysis.
What will be your objective in increasing awareness of your brand/business?
As an account executive for a marketing consulting firm, your newest client is GIMPA. You have been asked to develop a positioning strategy for the university. Develop an outline of your ideas leading to a specific positioning statement
What is a recent news item/product/idea/campaign that impacts the world of marketing and what is its its importance?
Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a narrative that explains the differentiation strategy used to promote your product and how it creates a competitive advantage. Include a full description of the product characteristics AS WELL AS the differentiation features. Your examples will vary but you should discuss unique product characteristics. Not all brand differences are meaningful or worthwhile and they can have costs to the company as well as benefits, rationalize your answer. Use the voice of the marketer Your answer should be completed in one page (approximately 700 words max) and should include a full description of the product characteristics AS WELL AS your differentiation features
Please read online materials/articles about the THE FUTURE OF MARKETING.Draft a two to three paragraphs maximumPlease cite or include the sources (link or APA)
Which marketing philosophy focuses more on the manufacturer and not the customer? Question 8 options: a) Production orientation b) Demand Orientation c) Market Orientation d) Societal Marketing Orientation
Product: Amazon Echo & Alexa Devices Choose one market segment for your product and describe that segment in as much detail as possible. You need to explain the common need/want of potential customers in the segment, the demographic characteristics of the segment, the psychographic characteristics of the segment, and the geographic characteristics of the segment.
The Heinz ketchup advertisement by Ed Sheeran is intended for which audience and what demographics do they seem to be targeting , how do you know this (Be specific)?
Please choose one of the following brands below. Consider what the brand essence and pillars for the company might be. 1. Best Buy Weekend Sale 2. iPhone X 12 launch Identify the target market for the company or product. Include at least two demographics, psychographics, needs, wants, or behaviours in the target market description. State the social media objectives and metrics for the campaign. Describe how the social media strategy aligns with the campaign objectives. Identify the social media platforms and tools that are fit with the company.
What suggestions do you have for marketers on how to avoid “over marketing” their product brand names to the point that they negatively impact consumer perceptions? Support your response with some examples, both positive and negative.
Which of the following questions must be addressed when making marketing decisions? a) What features should the product have? b) What message should be used to promote the product? c) What retailers should be used to sell the product to the customer? d) How much should the product cost? e) All of these