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- How does the choice of keywords affect the effectiveness of pay-per-click (PPC) advertising campaigns?Describe one way that marketers can use posttesting to measure theeffectiveness of an advertising campaign. For which kind of product isthis method most useful? Why is it challenging to track the impact of anadvertising campaign?Monitoring key marketing metrics during the advertisement runs can be regarded as: O pulsing O post testing O tracking O pretesting
- What rules, if any, should govern online marketingto kidsCreate a real-time marketing campaign for a product or service of your choice to create customer engagement using online, mobile, and social media. How would you measure the success of your campaign? (Describe the types of advertising appeals that youthink would be most effective with Food Networkviewers.
- Prepare an Integrated Marketing Communication (IMC) Plan using three (3) promotional tools aimed at One (1) of the named market segments stated in the Case Study InfinixDescribe how marketers communicate differently with various segments of their target markets by using both traditional advertising and social media. Include discussion of the role played by factors such as target market demographics, the specific traditional advertising, and social channels being used.Explain with examples the processes for developing an effective e-mail marketing campaign for your chosen university.
- How would marketing communications strategy be used to enhance the levels of target audience involvement?Describe the evolution of keyword-based advertising models in the context of online advertising platforms like Google Ads.Describe push versus pull strategies. What is advertising, and what types of advertising do marketers use most often? What is an advertising campaign?