Assume that you are an Account Executive for a digital marketing agency. create and structure your own mobile campaign. Your mobile campaign will be based on one of the clients below:Roots — Launch a new on-line customizable winter T-shirt to your summer customers.Honda — Invite prospects (from the Toronto auto show) and current owners to demo a new e-CRV. They must register by phoning a 800 line. Nike shoes — Create and send a viral video of a new product to customers who average 20 km running per week. Encourage them by providing a 10k training and tracking plan. 1. Objective: What do we want to achieve with this campaign? Remember the SMART criteria?

Marketing campaigns can include the sequence of actions or initiatives undertaken by a company to…

Answered: Assume that you are an Account…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Assume that you are an Account Executive for a digital marketing agency.

create and structure your own mobile campaign. Your mobile campaign will be based on one of the clients below:
- Roots — Launch a new on-line customizable winter T-shirt to your summer customers.
- Honda — Invite prospects (from the Toronto auto show) and current owners to demo a new e-CRV. They must register by phoning a 800 line.
- Nike shoes — Create and send a viral video of a new product to customers who average 20 km running per week. Encourage them by providing a 10k training and tracking plan.