Which of the following describes one of the most compelling reasons for incorporating email marketing into an overall marketing strategy?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Which of the following describes one of the most compelling reasons for
incorporating email marketing into an overall marketing strategy?
Launching an email campaign requires littie to no planning.
Email marketing has a lower ROI than other digital marketing channels.
O Almost 90% of adults in the US have internet access, so email marketing has a
broad reach.
O Once a subscriber has engaged with a company's email, they will definitely
continue to engage with that company's emails.
Transcribed Image Text:Which of the following describes one of the most compelling reasons for incorporating email marketing into an overall marketing strategy? Launching an email campaign requires littie to no planning. Email marketing has a lower ROI than other digital marketing channels. O Almost 90% of adults in the US have internet access, so email marketing has a broad reach. O Once a subscriber has engaged with a company's email, they will definitely continue to engage with that company's emails.
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