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- Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?Pretend you were the Head of Marketing for a brand of your choice. Your first task is to design a new social media campaign. Answer the following questions with the campaign in mind. What are the steps to designing an effective social media campaign? For each step, give an example of what you would do for your brand.Create a real-time marketing campaign for a product or service of your choice to create customer engagement using online, mobile, and social media. How would you measure the success of your campaign? (
- Visit the website of any organisation of your choice that has a link to Facebook, Google+, YouTube, Twitter and/or Instagram. Click on the links and discuss how that company is marketing its products by the use of social media. Conduct an in-depth evaluation and write a report on the effectiveness of the use of social media by the selected organisation in creating customer engagement. Advertising objectives can be classified by their primary purpose – to inform, persuade or remind. Locate one advertisement that primarily informs, one that persuades and one that reminds. Explain how each ad meets the desired objective.You are promoting a B2B Business of selling CRM(Customer Relationship Management) Software. What targeting options would you use to run your LinkedIn campaign? Explain all the methods of marketing in Linkedin.Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?
- 1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.In order for an organization to produce a successful marketing plan, there are many elements to consider. Describe what it means by "advertising clutter" and how marketers can avoid content clutter.
- Analyze their current advertising campaign(s) and other elements of the McDonalds Integrated Marketing Communication(IMC) strategy. Are they effective?What types of promotion vehicles (direct marketing, events, radio, television, etc.) would the Hyatt hotels find effective in persuading hotel guests to make hotel reservations at Hyatt hotels , or take some other action?describe, How would a firm design and execute a successful marketing campaign for a new product in an oversaturated market with a limited budget, while also overcoming negative brand associations from a previous failed product launch?