Direct Marketing is an interactive system that uses one or more promotion media to effect a measurableresponse at any location. You have just been appointed the first ever sales manager of a company selling a rangeof outdoor leisure clothing and equipment. These are at present only distributed through excusive retailoutlets. Your priority is to increase sales by direct marketing techniques. Prepare a report setting our how youwould do this in the next year.

Executive Summary:This report outlines a detailed, year-long direct marketing plan to significantly…

Answered: Direct Marketing is an interactive…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please answer the below questions to promote AMC theatres Choose your own but make it about AMC theatres What are the promotion objectives? What is the budget for the promotion? Provide your reasoning. What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning. For the above promotional elements you chose, please come up with the content of the promotion for each element and create promotion mockups. For example, if you decide to use pioneering advertising, create a storyboard for the ad. If you are using your organization’s social media platforms, create social media mockups.
urgent please 20 minute fast
You have taken a consulting position with a big beverage producer. As part of your overarching marketing plan, make sure to address and describe the steps that may be performed to boost the company's online visibility. Before making any websites public, make sure you've given them a full round of testing.
Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?
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Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. Identify what marketing activities you consider them to be? Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Maximum word count is 1000 Who are the activities or messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?
LMN Ltd, an FMCG Brand in India has hired you as a marketing consultant. your client has given following specification for you to plan your promotion strategy A) Objective is to stimulate sale & motivate individuals to buy on Impulse B) Message to be generally same for all. Which of the following elements of promotoion mix will you choose? options are Public Relations sales publicity advertising
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