Direct Marketing is an interactive system that uses one or more promotion media to effect a measurableresponse at any location. You have just been appointed the first ever sales manager of a company selling a rangeof outdoor leisure clothing and equipment. These are at present only distributed through excusive retailoutlets. Your priority is to increase sales by direct marketing techniques. Prepare a report setting our how youwould do this in the next year.

Executive Summary:This report outlines a detailed, year-long direct marketing plan to significantly…

Answered: Direct Marketing is an interactive…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Why do you think more targeted promotional efforts, such as personal selling and sales promotion, are necessary for Nederlander’s specific target market?
Explain..what is the purpose of promotion and how do marketers use it to increase the chance a consumer will buy their product or service?
Please answer this Simple question
Please answer the below questions to promote AMC theatres Choose your own but make it about AMC theatres What are the promotion objectives? What is the budget for the promotion? Provide your reasoning. What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning. For the above promotional elements you chose, please come up with the content of the promotion for each element and create promotion mockups. For example, if you decide to use pioneering advertising, create a storyboard for the ad. If you are using your organization’s social media platforms, create social media mockups.
You have just begun working as a consultant for an influential drinks producer. Boosting the company's online visibility should be discussed and included in your entire marketing plan. Before releasing a website to the public, be sure it has been rigorously tested.
You have recently begun working for a prominent beverage producer as a consultant for the company. Your entire marketing strategy has to include a discussion and explanation of what can be done to boost the company's visibility on the internet. This should be included as part of the plan. Make certain that any websites you want to make available to the general public have undergone exhaustive testing.
Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. Identify what marketing activities you consider them to be? Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Maximum word count is 1000 Who are the activities or messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?
Imagine that you are working in the marketing department of a big hotel chain in Canada. How would you use the promotional mix tools to target at leisure travelers who travel for pleasure vs. companies that book hotels for their managers on business trips. Examine all five promotional mix tools, including the advantages and disadvantages of each promotional tool, and why each of them is or not a suitable tool for these two target markets.

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