Imagine that you are working in the marketing department of a big hotel chain in Canada. How would you use the promotional mix tools to target at leisure travelers who travel for pleasure vs. companies that book hotels for their managers on business trips. Examine all five promotional mix tools, including the advantages and disadvantages of each promotional tool, and why each of them is or not a suitable tool for these two target markets.

Q: Which promotional element should be offered only on a short-term basis?

A: The major objective of the promotion is to inform, increase demand or differentiate the product from…

Q: What are Target's primary promotional objectives?  Have these objectives changed significantly over…

A: Promotions is one of the components of the marketing mix of any company. Promotional Strategies have…

Q: Evaluate the different types of media and determine which would be most effective in meeting your…

A: Since you have asked multiple questions and according to policy we can solve only 1 question and for…

Q: Evaluate each type of consumer sales promotion as it relates to accomplishing to Playstation…

A: Consumer promotions are a kind of business strategy that a company implements to achieve and gain…

Q: Who is the advertisement aimed at

A: An advertisement is a paid form of marketing communication that promotes a product and services to a…

Selective Demand Advertising

Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.  

Primary Demand Advertising

This topic is significant in the professional exams for both undergraduate and graduate courses, especially for