Promotional mix Most promotional strategies have several elements to what is called the “promotional mix,” which may include various forms of advertising, public relations, sales promotion, product placement, packaging, and personal selling Choose a product and discuss the promotional strategy for this product What do you think are its objectives? Which of the elements identified above are included? (Cite some examples from internet sources – print media and sponsor’s websites, YouTube, or articles in the trade or business press) In your judgment, is the strategy effective or not based on the objectives that you identified? Explain
Promotional mix Most promotional strategies have several elements to what is called the “promotional mix,” which may include various forms of advertising, public relations, sales promotion, product placement, packaging, and personal selling Choose a product and discuss the promotional strategy for this product What do you think are its objectives? Which of the elements identified above are included? (Cite some examples from internet sources – print media and sponsor’s websites, YouTube, or articles in the trade or business press) In your judgment, is the strategy effective or not based on the objectives that you identified? Explain
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Promotional mix
Most promotional strategies have
several elements to what is called the “promotional mix,” which may
include various forms of advertising, public relations, sales promotion,
product placement, packaging, and personal selling
Choose a product and discuss the
promotional strategy for this product
What do you think are its
objectives?
Which of the elements identified
above are included? (Cite some examples from internet sources – print media and
sponsor’s websites, YouTube, or articles in the trade or business press)
In your judgment, is the strategy
effective or not based on the objectives that you identified? Explain
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