As a marketing consultant, you need to help a company of your choice from any industry you decide; from the airline industry to hospitality, fashion, cars, hospitals or education. You need to help that company of your choice to decide the most appropriate Integrated Marketing Communications (IMC) tools mix for a major launch of a new and innovative product. There are many possible promotional tools to choose from. The goal is to integrate the campaign across the various elements. A) Outline the choice of IMC tools that you would use to structure this new product launch and argue what role each of them plays in the overall campaign. B) How hard would it be to effectively integrate and coordinate your overall campaign?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Question

As a marketing consultant, you need to help a company of your choice from any industry you decide; from the airline industry to hospitality, fashion, cars, hospitals or education. You need to help that company of your choice to decide the most appropriate Integrated Marketing Communications (IMC) tools mix for a major launch of a new and innovative product. There are many possible promotional tools to choose from. The goal is to integrate the campaign across the various elements.
A) Outline the choice of IMC tools that you would use to structure this new product launch and argue what role each of them plays in the overall campaign.
B) How hard would it be to effectively integrate and coordinate your overall campaign?

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Advertising
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning