Marketing managers have to review multiple aspects when deciding what specific promotional mix to use to communicate with the target audience effectively. Describe the factors affecting a company's selection of Promotional Mix.
Q: Explain the role of a business analyst
A: A business analyst uses insights to assist firms to assess their processes, goods, services, and…
Q: How does one perceive the service operations from the perspective of open systems?
A: An open system is a system, or a collection of pieces that create a whole, that interacts with its…
Q: Give examples of influencers. Discuss the impact of social media on the role of influencers in…
A: Influencers are those who are experts in a certain community endorsing or reviewing a product.…
Q: Make a results and discussion about, Making swine project.
A: What is swine project A swine project teaches youth the biology of monogastric animals (which are,…
Q: What role should word-of-mouth communications, buzz marketing, or product placement play in your…
A: Promotion is the activity that is aimed at providing product information and making customers aware…
Q: Choose
A: Talking about Nido. Thwy also do segmentation marketing as according rk thw segment thwy define the…
Q: What is meant by the terms directing and controlling in a business?
A: Both directing and controlling in a business comes under the functions of management. Also, other…
Q: Describe social media, how they are used, and their relations to integrated marketing communications
A: Integrated marketing communications is the process of organizing, planning, and monitoring the…
Q: What could be the problem(s) justifying the outsourcing decision? Should the Company outsource their…
A: Businesses often choose to outsource their manufacturing and service operations if they believe it…
Q: Discuss the AIDA concept and its relationship to the promotional mix
A: AIDA model can be denoted as a marketing strategy used by the marketers in Public Relations, online…
Q: Identify several techniques that help make strategic planning effective
A: Strategic planning is the process through which an organization's executives outline their vision…
Q: Describe the procedure for setting the right price
A: Price: It is cost of the commodity which consumers pay. Price of the product must include cost of…
Q: VinceShoe is a company who sells leather shoes. If you are the owner of VinceShoe, how will you…
A: Market segmentation is the process through which the company creates different groups of the…
Q: Define departmentalization.
A: To achieve an organization's common goal, teams from various departments are formed. These have a…
Q: What major issues or questions should management consider when developing a training program for the…
A: Training plays a vital part in the development of mainly salespeople. It enables them to understand…
Q: What challenges do advertisers face with product placement?
A: Product placement is a kind of advertising in which the branded products and services are displayed…
Q: ANSOFF MATRIX: One of the following statements is NOT true. Select one: a. MARKET PENETRATION…
A: The Ansoff Matrix is a strategic management tool used to evaluate and analyze growth initiatives.…
Q: Overall, smoking has decreased across Canada in recent years, meaning the major cigarette companies…
A: Environmental scanning helps in analyzing the impact of changes in the various factors of…
Q: A year has elapsed, and your product is not doing well on the market. Describe two interventions you…
A: Marketing and selling are tow similar concept as they focus on getting increased sales for the…
Q: Describe the use of customer relationship management in the selling process
A: Customer Relationship Management is essentially the relationship between the supplier and the…
Q: Why should a marketer be aware of competitors’ prices?
A: A pricing strategy is a method of determining a competitive price for a product or service. This…
Q: nternational marketing is more complex than domestic marketing. Provide three reasons why that is…
A: International marketing means when a business starts selling its product to the international…
Q: Discuss the effects of advertising on market share and consumers
A: Advertising is the form of promotion which is popular for using media such as television, radio and…
Q: Identify the types of sales force personnel.
A: Salesforce has modified itself in how training and development programming is conveyed and utilized.…
Q: Combatting Cyberattacks: Discuss procedures companies can implement to counter cyberattacks.
A: Support your network safety mindfulness program: Preparing an association's clients and making them…
Q: Explain consumer behavior on social media
A: Consumer behavior is highly influenced by situational impacts. Situational impacts make the…
Q: Identify a traditional company you believe would benefit from using E-business.
A: Acquire New Customers with Search Engine Visibility: Actual retail is driven by marking and…
Q: In what situations may a company opt not to create a website? Why would a firm not have a web…
A: In the modern business world, websites are very important for various companies. Creation of…
Q: How can Salesforce.com prevent customers from switching to competing services?
A: Salesforce is significantly more than only a CRM arrangement. It unites all your client data in a…
Q: Describe the bases commonly used to segment consumer markets
A: Segmentation involves the procedure of breaking up the market into groups of similar consumers. It…
Q: Explain internal marketing in services
A: Services are again a type of non physical item which are sold in the market to customers for getting…
Q: Discuss the concept of integrated marketing communications
A: Marketing is most powerful tool for business to gain acceptance and visibility in the market. It is…
Q: List the basic elements involved in developing a global marketing mix
A: Global marketing refers to process of making a particular product know to a large audience globally.…
Q: Demonstrate how the product life cycle, competition, distribution and promotion strategies, customer…
A: Pricing means setting a price for a product or service at which it will be offered in the market and…
Q: Identify the steps of the personal selling process. Must a salesperson include all these steps when…
A: Marketing is one of the ways in which promotions or marketing communications are used by…
Q: Discuss the effectiveness of non-price forms of competition such as, (i) advertising and (ii)…
A: Non-price competition strategies allow a company to differentiate its products or services based on…
Q: Discuss global issues in services marketing
A: Services marketing refers to marketing carried out for various services such as financial,…
Q: What is the importance of a good marketing mix, supply chain management and distribution channel?
A: Marketing mix can be defined as strategies or actions that a company would adopt to achieve its…
Q: Discuss the role of promotion in the marketing mix
A: The promotional mix highly depends on the targeted customers. Programs for business buyers,…
Q: Identify any TWO advantages of standardized marketing. Explain each identified advantage with an…
A: Life is unfair, most of the wealth is cornered by the top 1% and the rest slog their entire lives to…
Q: What major factors should be taken into account when designing the size and shape of a sales…
A: Among the key obligations of a salesperson is to assign distribution strategies to salespeople. The…
Q: The 7P's is only intended to cater product industries.
A: Product business refers to selling of tangible and physical assets. Service business refers to…
Q: Explain the act of Decision making.
A: Ans. Introduction Decision making is the method involved with making decisions by recognizing a…
Q: What are the positive effects of specialization?
A: Employees who specialize in a skill are more likely to be able to focus, work more efficiently, and…
Q: Develop an appropriate business mission statement
A: The mission statement of all companies is designed keeping in mind what vision the company has set…
Q: Explain why implementation, evaluation, and control of the marketing plan are necessary
A: Marketing control is the monitoring of already proposed plans and adjusting those plans as needed.…
Q: Product Life Cycle: One of the following statements is NOT true. Select one: a. The ratio of…
A: The amount of time between when a product is first offered to consumers and when it is taken off the…
Q: Explain the difference between a pull policy and a push policy. Under what conditions should each…
A: Indoor advertising is a one-way communication where only the advertiser sends a message to the…
Q: 123. The major difference between the PLC model and the BCG's Product Portfolio approach is that: a)…
A: Concept Of Product Portfolio Approach And It's Models - Product Portfolio Approach, is a concept,…
Q: Analyze the components of the consumer decision-making process
A: The consumer purchase decision procedure is the process through which customers go when they are…
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
- Discuss four (4) general rules marketers need to consider when developing a successful marketing communication campaign.Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?Explain group promotion mix components by company and analyze them for a consistent message.
- Prepare an Integrated Marketing Communication (IMC) Plan using three (3) promotional tools aimed at One (1) of the named market segments stated in the Case Study InfinixName and describe the types of appeals marketers use when designing marketing communication messages. What message structure issues must be considered when creating messages?How would marketing communications strategy be used to enhance the levels of target audience involvement?
- eXplain w hat are some prevalent pitfalls that organizations should steer clear of during the design and implementation phases of sales promotion campaigns?"Describe how marketers communicate differently with various segments of their target markets by using both traditional advertising and social media. Include discussion of the role played by factors such as target market demographics, the specific traditional advertising, and social channels being used.Describe the process of keyword research for online advertising campaigns. What tools and strategies can marketers use to identify effective keywords for their campaigns?
- Analyze in a paragraph the effectiveness of digital marketing in reaching and engaging target audiences. Include a real-world example of a campaign that went viral due to a partnership on Tiktok looking at influencer marketing.What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business.Why traditional marketing messages were top-down?