1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel. 2. Discuss the merits and benefits of sales promotion in the context of marketing. Provide examples to illustrate your points. 3. Describe the marketing mix decisions (product, distribution, promotional, pricing) that marketers face. Choose a real-world product or service and apply the marketing mix decisions to it, explaining your choices.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
1. Consider yourself a Marketing Manager. Explain how you would develop an effective
marketing strategy for a Credit Card product using video streaming as a promotional
channel.
2. Discuss the merits and benefits of sales promotion in the context of marketing. Provide
examples to illustrate your points.
3. Describe the
marketers face. Choose a real-world product or service and apply the marketing mix
decisions to it, explaining your choices.
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