Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. Identify what marketing activities you consider them to be? Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Maximum word count is 1000 Who are the activities or messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?
Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. Identify what marketing activities you consider them to be? Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Maximum word count is 1000 Who are the activities or messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities.
- Identify what marketing activities you consider them to be?
- Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Maximum word count is 1000
- Who are the activities or messages targeted to?
- Based on your reading of the course material, what marketing principles do these activities demonstrate?
- Do you consider the activities or messages to be effective? Why or why not?
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