List and briefly explain two reasons why studying consumer behavior is relevant to effective marketing planning. define consumer behavior; describe a market controlled information source; list and describe two factors that may influence the level of consumer involvement.
List and briefly explain two reasons why studying
- define consumer behavior;
- describe a market controlled information source;
- list and describe two factors that may influence the level of consumer involvement.
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Consumer behavior is the overall pattern or the strategies, a buyer does and performs when making purchase decision. Consumer behavior is the identification and study of the choices, tastes, preferences, likes and dislikes of the customers and various factors involved in the purchase decision of any consumer. through identification of the consumer behavior, an organization is able to make strategies to attract and retain the customers in its target market.
Consumer behavior research is essential for marketers because it helps them understand the factors that influence consumers' purchase decisions. They can uncover market gaps and evaluate which products are needed and which are obsolete by analyzing how consumers choose items. Marketers can also use consumer behavior research to discover the most successful way to present their products to customers. Understanding consumer purchasing behavior is crucial for attracting and engaging customers and persuading them to buy from you.
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