the steps invo sumer) decision

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
1. Explain five benefits of marketing in
business with example of each?
2. Discuss the steps involved in
buyers'(consumer) decision making
process. Answer the question with an
example
Transcribed Image Text:1. Explain five benefits of marketing in business with example of each? 2. Discuss the steps involved in buyers'(consumer) decision making process. Answer the question with an example
Expert Solution
Step 1

Ans1) Talking about the marketing then,it will help the brand to create awareness about the products among the customers and to reach them easily.

The following are the benefits of marketing given below;

1) Marketing’s helps the brand to reach to masses and easily connect with them. For example, when you advertise your products then, millions of customers look at it and a hidden need is generated among the customers regarding the purchase.

2) It will help in the transfer of ownership of products when you will pay the price. For example, when you will buy the product, you will be the owner of it.

3) It helps in raising standards of the customers. For example, when customers uses the products, their lifestyle improves and their quality of living too.

4) It helps in increasing the GDP of the country. For example, when customers makes the actual  purchase then. GDP of the country will improve.

5) It helps in increasing demand of products as customers starts liking it when they will gets reviews. For example, when customers gives good reviews to others then, all starts making purchase of the products.

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